We Can All Learn From the Rise of the New Ft ; Media

Summary


LOOK at these figures and sigh. Year-on-year profits up 100 per cent, advertising revenue up five per cent, circulation up one per cent.

At a newspaper? In Britain? In 2007? Yes, the Financial Times has increased operating profits from 5 million to 10 million. It has improved print and online ad revenue, even recording a 17 per cent rise in the United States, where papers are pleading for advertisers.

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We Can All Learn From the Rise of the New Ft ; Media

It has even improved its sales in both Britain and the US, two markets where falling circulation is assumed to be the way of the world.

Those figures, which emerged this week with the release of the ha...

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