Warning for 2012 Olympic Sponsor ; Inside Track
Evening Standard - London › March 14, 2007
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Summary
BEFORE we get too excited about today's announcement of Lloyds TSB becoming the first sponsor of London 2012, a word of warning comes from the sponsorship industry.
Nigel Currie, chairman of the European Sponsorship Association, believes the bank will have to spend far more than the estimated Pounds 80million to get true value from the partnership as advertising boards are banned at the Games.See the full content of this document
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Warning for 2012 Olympic Sponsor ; Inside Track
Currie said: "...
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