Topshop Increases Its Sizes to Help Customers Fit In
Evening Standard - London › September 27, 2005
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Summary
TOPSHOP has admitted inflating its dress sizes to cater for women's "blossoming" figures.
The chain's best-selling fashions are wider around the waist, hips and bust than three years ago. The changes mean customers who struggle to squeeze into a size 10 or 12 in other stores could find themselves pleasantly surprised in Topshop's fitting rooms. Brand director Jane Shepherdson said it had been forced to change its sizing to reflect the fact that women have grown taller, wider and more busty. "We have to stock more of the popular sizes, which are 10s and 12s.See the full content of this document
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Topshop Increases Its Sizes to Help Customers Fit In
However they have got much bigger over the l...
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