Crunch Timebomb Threatens Sport ; Special Report the Effect of the Global Credit Crisis Is Spreading From Big Finance and Many Sports Will Have to Cut Their Cloth Accordingly.
Evening Standard - London › October 14, 2008
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Summary
AS FANS eagerly await the outcome of this season's Barclays Premier League or RBS Six Nations and excitement grows ahead of the Lloyds TSB-backed London Olympics, the link between the nation's favourite sports and the credit crunch has become inescapable.
With the big-name British banks, such a lucrative source of sports sponsorship income, now so cash strapped they need Government help, it can only be a matter of time before their marketing budgets also take a hit.See the full content of this document
Extract
Crunch Timebomb Threatens Sport ; Special Report the Effect of the Global Credit Crisis Is Spreading From Big Finance and Many Sports Will Have to Cut Their Cloth Accordingly.
A special investigation by Standard Sport today reveals why many British sports have cause for concern, with football, rugby union and Formula One likely to face the greatest pressures.
The revelation by Football Association chairman Lord Triesman that the Premier League clubs are currently [pounds]3billion in debt has already prompted UEFA to propose banning the most heavily laden teams from the Champions League.Now football clubs h...See the full content of this document
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