Sly's Digital Dilemma Is Mirror of Problem for All Newspapers
Evening Standard - London › October 03, 2007
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Summary
TRYING to put as positive a spin as possible on Trinity Mirror's failure to sell off some of its regional newspapers, its chief executive, Sly Bailey, spoke of her determination to pursue the group's "technology-led operating model".
This statement was met with a measure of sarcasm by a sceptical Financial Times commentator, but it reflected the company's acute problem in trying to accomplish the expensive move from newsprint to screen against a background of falling sales in both its national and regional newspapers.See the full content of this document
Extract
Sly's Digital Dilemma Is Mirror of Problem for All Newspapers
Compared to competitors making the same transition, Trinity Mirror has fewer resources.
It has now jettisoned one of its guaranteed money-makers, the Racing Post,...See the full content of this document
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