Is This Going to Be the New Route to Planet Fashion? ; a Website Showing 'Real' Young People From Around the World Modelling Their Own Stylish Look has Had 1.75 Million Visitors in the Past Month. Designers, Model Scouts and Stylists Are Keeping Tabs On It, Too, Says Jasmine Gardner

Evening Standard - London › September 15, 2009

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Summary

PUT down your glossy fashion mag and stop idolising supermodels. If you think they are your fashion bibles and saints, you are sadly out of touch.

A new tribe is taking over the fashion world, and instead of middle-aged fashion editors, it's a super-stylish, international bunch of mostly teenagers (60,000 of them, in fact) who are showing us how to dress. Displaying their immaculately styled and photographed fashion "looks" online for the world to see, they might soon be pushing Agyness Deyn out of the way and off the edge of the catwalk.

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Extract

Is This Going to Be the New Route to Planet Fashion? ; a Website Showing 'Real' Young People From Around the World Modelling Their Own Stylish Look has Had 1.75 Million Visitors in the Past Month. Designers, Model Scouts and Stylists Are Keeping Tabs On It, Too, Says Jasmine Gardner

Welcome LOOKBOOK.nu, a virtual fashion gallery for young people all around the globe. Just like The Sartorialist (pioneer of street fashion blogs who began photographing stylish people on the street in 2005) and the many "What are you w...

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