'We Want to Make London Safer, Quicker, Greener, Healthier and Smarter'
Evening Standard - London › January 25, 2007
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Summary
Business: Incentivated Run by: (From left) James Hubbard, 34, Jonathan Bass, 35, Craig Jamieson, 35, and Robert Thurner 39 Type of business: Mobile marketing agency Number of employees: 20 Website: Incentivated.co.uk
Six years ago Jonathan Bass was sitting on a plane bound for Kuala Lumpur on his way to hold a meeting on behalf of the media company he worked for. He turned to the pages of The Economist and one article caught his eye and fired his imagination.See the full content of this document
Extract
'We Want to Make London Safer, Quicker, Greener, Healthier and Smarter'
"The article projected that within a few years the mobile phone was set to revolutionise people's lives even more than the PC," says Jonathan.
"I wanted to be part of that revolution. Already ten times as many people in the UK have...See the full content of this document
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