Ryanair Fires First Shots As Oil Rises Herald a Price War

Evening Standard - London › June 01, 2004

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Summary

RYANAIR chief executive Michael O'Leary is looking to deliver a knockout blow to the group's lowcost rivals by next summer with inflight entertainment via TV screens in the backs of seats. He is in talks with several companies.

Ryanair - which already sells insurance and car hire over its website - expects to charge customers a small fee based on how much they watch.

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Ryanair Fires First Shots As Oil Rises Herald a Price War

"The trick is to get the payment mechanism right. We don't have time to be walking up and ...

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