Summary
ITV's Pounds 2.7 billion losses are more than a sign of one broadcaster's failure to deal with a difficult market place. Experts are predicting nothing less than the death of the traditional TV channel as new technology sweeps all before it
IT IS A technology first glimpsed in Star Wars, when a holographic message from Carrie Fisher's Princess Leia was beamed from a droid. Today, experts predict that in a few years holographic televisions will be in every living room but they say such technological advances will also force radical changes for broadcasters.See the full content of this document
Extract
Revolution in the Air [Edition 2]
Their message is especially relevant in the week that ITV has reported a loss of Pounds 2.7 billion and job cuts as the broadcasting industry struggles to come to terms with the emergence of the internet. The traditional TV channel, they say, is already beginning to die.
The rise of online TV is threatening thousands of jobs as broadcasters realise their competition is no longer rival channe...See the full content of this document
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