One Step Too Far for Reality Tv ; Media This Year's Big Brother Is the Most Salacious yet, but Dumbing Down so Much May Backfire

Summary


THIS week brings the long delayed climax of Big Brother and with it some hard questions for Channel 4. The channel has enormous privilege, no shareholders, is protected by law and encouraged to be experimental. But with the latest BB, it has begun flirting with the freak-show business.

BB has morphed into Channel 4's Frankenstein - a commercially successful juggernaut which has to become more and more outrageous in order to sustain its viewing figures.

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One Step Too Far for Reality Tv ; Media This Year's Big Brother Is the Most Salacious yet, but Dumbing Down so Much May Backfire

What began as a harmless little social experiment has become a monster out of control.

Big Brother may have had some sociological raison d'etre five years ago, but that has long since vanished as the greedy men of Channel 4 saw they had captured a dream audience - the elusive and fickle 16 to 34-year-olds.

The show has corralled some 55 per cent of these much-prized trainerbuying,...

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