Please Mandy, Let's Not Say Tata to Another Pounds 2.3 Billion

Summary


ACOUPLE of years back, at the height of the great boom, the world's carmakers were producing five cars for every four buyers. Flying in the face of this simple arithmetic, which revealed so much overcapacity that demand would never catch up, Tata of India bought Land Rover and Jaguar.

The company betrayed the self-deceit common to all carmakers that the fifth car left unsold on the forecourt would be someone else's.

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Extract


Please Mandy, Let's Not Say Tata to Another Pounds 2.3 Billion

Surprise surprise, it hasn't worked out like that. The price of fuel may be at its lowest for three years, but the world has changed. Dri...

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