Peroni Cheer As Stella Sales Slip ; Consumer
Evening Standard - London › October 15, 2007
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Summary
COULD Peroni become the new Stella? With sales draining away at Stella Artois, it emerged today that Peroni Nastro Azzurro had its strongest-ever summer.
Figures from SABMiller, the London-listed international beer giant, revealed that sales of Peroni over the last six months grew more than 20%.See the full content of this document
Extract
Peroni Cheer As Stella Sales Slip ; Consumer
Recent figures from arch-rival InBev ...
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