Patriotism Pays for a Shoemaker Who Stood Firm in Us
Evening Standard - London › July 09, 2004
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Summary
INDEPENDENCE Day, celebrated last weekend, is no longer just the annual peak of patriotism in the US - it is also another opportunity for business to tempt the everwilling consumer.
Companies have realised that a good way to increase sales is to use Made in the USA labelling in their marketing efforts. A case in point is upmarket shoemaker Allen-Edmonds, which has bucked an industry trend and kept all its manufacturing in the US.See the full content of this document
Extract
Patriotism Pays for a Shoemaker Who Stood Firm in Us
The American Apparel and Footwear Association reckons that only 1.5% of shoes sold in the country were made there, against...
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