Olympic Sponsors Hang On for Beijing

Evening Standard - London › August 19, 2004

Linked as:

Summary

THE Greek organisers of Athens 2004 have already endured the Kenteris affair and suffered the embarrassment of seeing rows of empty seats at their major venues.

Now it appears the Olympic Games are being overlooked by the biggest companies in the world. Experts claim sponsors are saving their cash for the big one, Beijing 2008.

See the full content of this document

Extract

Olympic Sponsors Hang On for Beijing

Chris Carroll, vice president Europe at sports...

See the full content of this document