My Other Iron Is a Porsche ...

Evening Standard - London › June 02, 2005

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Summary

ARGOS is to start marketing steam irons as "turbo" and "ultimate control" in a bid to attract more male customers.

The store's iron buyer Eddie Kemp said it aimed to tap into changes in home life. The share of men who iron has risen in the past decade and now accounts for 17 per cent.

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My Other Iron Is a Porsche ...

Argos ...

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