Ms's Yusuf Is Heading East Now

Summary


YASMIN Yusuf, former creative director of womenswear at Marks Spencer, is returning to the High Street as chief executive of privately-owned fashion chain East, writes Fiona Walsh.

Founded by three former Monsoon managers in 1994, East has doubled in size in the past three years and now trades from 58 stores and concessions. Its target market is women over 35.

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Ms's Yusuf Is Heading East Now

Yusuf, 45, has take...

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