Misery for Mattel As Bratz Give Barbie a Battering ; in Brief

Evening Standard - London › January 31, 2006

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Summary

BARBIE is losing her catfight with her street-smart rival Bratz dolls, triggering a slide in profits at toymaker Mattel. Quarterly profits for Mattel fell by 2% as the company failed to stem the inroads being made into girls' doll veteran Barbie's market share by Bratz.

Mattel shares have fallen 7% in the past year while those of its archrival Hasbro, the maker of Bratz, have jumped nearly by 7%.

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Misery for Mattel As Bratz Give Barbie a Battering ; in Brief

Four...

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