Summary
A BRAND study has found that burger giant McDonald's faces an uphill task in shaking off its image as a junk food chain, despite worldwide attempts to present a healthier face, writes Bill Condie.
The study in Australia found that, despite a Pounds 15 million advertising campaign in that country alone, the public still regards the product as fattening and unhealthy.See the full content of this document
Extract
Mcdonald's Can't Shake Fat Image
McDonald's has gone to great lengths to p...
See the full content of this document
Sponsored links
