Kraft Set to Take a Bite Out of United Biscuits
Evening Standard - London › July 10, 2006
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Summary
US FOOD giant Kraft was today expected to announce it has bought McVitie's and Jaffa Cakes maker United Biscuits' southern European arm for about Pounds 575 million.
The acquisition gives Kraft a commanding position in Europe where United Biscuits (UB) is a major player. In Spain, UB owns seven of the top 10 selling biscuit brands and it commands nearly 40% of the Portuguese market.See the full content of this document
Extract
Kraft Set to Take a Bite Out of United Biscuits
UB has been destined for breakup since May when Premier Foods said it was teaming up with Kraft and a Dutch ...
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