Kraft Set to Take a Bite Out of United Biscuits

Evening Standard - London › July 10, 2006

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Summary

US FOOD giant Kraft was today expected to announce it has bought McVitie's and Jaffa Cakes maker United Biscuits' southern European arm for about Pounds 575 million.

The acquisition gives Kraft a commanding position in Europe where United Biscuits (UB) is a major player. In Spain, UB owns seven of the top 10 selling biscuit brands and it commands nearly 40% of the Portuguese market.

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Extract

Kraft Set to Take a Bite Out of United Biscuits

UB has been destined for breakup since May when Premier Foods said it was teaming up with Kraft and a Dutch ...

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