Jams That Signpost Road to Profit ; While You're Stuck in Traffic This Weekend, a an Army of 'Anoraks' at Britain's Biggest Travel Data Firm Will Be Doing Their Best to Soothe Nerves

Summary

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TONIGHT, hundreds of thousands of us will find ourselves sitting in traffic jams as the flight from London for the Spring Bank Holiday weekend really gets under way. As the heat rises, the children's Game Boys become louder and the black BMW cuts across you to shoot up the hard shoulder, your hand will reach for the radio in a desperate search for the best local traffic news.

Then the dulcet tones of Radio Five Live's Jo Sale will tell you that it's merely an overturned caravan on the slip road of the junction ahead, and it has already been moved to the side of the motorway with traffic just a mile in front of you already "moving freely". Channel Tunnel, here we come.

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Extract

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Jams That Signpost Road to Profit ; While You're Stuck in Traffic This Weekend, a an Army of 'Anoraks' at Britain's Biggest Travel Data Firm Will Be Doing Their Best to Soothe Nerves

Behind the reassuring tones of that brief announcement lies a small army of people who stare at CCTV pictures from more than 2000 cameras, collate information from fleets of vehicles carrying global positioning satellite devices, take calls from drivers stuck in jams and talk to police forces all over the country.

Based in a small office in London's Smithfield district, Trafficlink has over the past 10 years become the countr...

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