Jamie's Ads Put Sales in Good Health at Sainsbury

Evening Standard - London › November 15, 2006

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Summary

LOVERS of healthy food have flocked to Sainsbury's, triggering a 60% sales surge.

Inspired by the "Try something new..." recipe tips of superchef Jamie Oliver, pictured, people are now making 1.5 million more transactions a week at the store chain than a year ago.

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Extract

Jamie's Ads Put Sales in Good Health at Sainsbury

Meanwhile, as part of chie...

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