The Issa Dress That Is Bliss for the Perfect Princess

Evening Standard - London › September 19, 2008

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Summary

BY WHAT strange alchemy Daniella Helayel became the queen of society dressing is unclear.

But for some reason, her dresses are favoured above all others among that select coterie of rich young girls for whom looking pretty constitutes a full-time job. These girls don't want the edginess of Balenciaga, the complexity of Lanvin or the tricksiness of Dior: all they want is a pretty dress that will make them look pretty, too. And the Issa brand delivers.

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The Issa Dress That Is Bliss for the Perfect Princess

Front row was a roster of names that would keep Tatler in cover girls all year. Royalty was represented by ...

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