Ipod Sales Signal Rise of Yappys ; News in Brief

Evening Standard - London › June 12, 2007

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Summary

INSURERS have identified up-andcoming property hotspots by analysing sales of iPods, plasma screens and broadband connections. The research by MORE TH>N also looked at the number of airmiles collected, city breaks taken and people earning over Pounds 27,000

all indicators of Yappys (Young Affluent Professionals). Of 35 hotspots identified many were in London. Areas of northern cities, including Liverpool, Newcastle and Leeds, were also part of the boom..

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Ipod Sales Signal Rise of Yappys ; News in Brief

N also looked ...

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