If My Cabbie's Off to Bangkok, I'll Try Bognor

Evening Standard - London › January 15, 2008

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Summary

I LOVE London cabs. Still, I couldn't help laughing at the news that cabbies are the latest secret weapon of ad agencies trying to persuade us to buy things through word-of-mouth advertising.

The agencies are apparently worried that we have now all become so cynical about people flogging us stuff we don't really need that we're more or less immune to traditional advertising billboards and TV slots.

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Extract

If My Cabbie's Off to Bangkok, I'll Try Bognor

The idea of "penetrating consumers' personal deflector shields" is hot at firms such as CommentUK, whic...

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