I'm On the Scent of a Seventies Nostalgia Trip

Evening Standard - London › October 03, 2006

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Summary

IDEALLY, what we need here is a scratch 'n' sniff panel. According to research from Superdrug, there is an unexpected revival in the popularity of Seventies scents. Sales of Charlie and Brut are doing particularly well among younger buyers.

Quite how you react to the actual scent depends on your age.

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Extract

I'm On the Scent of a Seventies Nostalgia Trip

Smell is, neurologically, a uniquely potent trigger of buried memories. If you were old enough to be wearing them...

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