The Holy Grail of Hitting the Spot Twice ; Kate Mosse's Last Book Sold More Than a Million. But Is Her Lookalike Follow-Up Going to Do the Same?
Evening Standard - London › November 05, 2007
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Summary
Sepulchre by Kate Mosse (Orion, Pounds 1....)
MAINTAINING product continuity is a good strategy in commerce . People want their Kit-Kats to remain exactly the same, time after time. Likewise, their shampoo and their soap.See the full content of this document
Extract
The Holy Grail of Hitting the Spot Twice ; Kate Mosse's Last Book Sold More Than a Million. But Is Her Lookalike Follow-Up Going to Do the Same?
When it comes to best sellers, it's a little more complicated. People do like to know what they're getting pretty much the same as before but it can't be quite so exact a copy as another packet of biscuits, although there are plenty of writers who do profitably stick to their f...
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