Girls Make a Move On Boys and Their Toys ; British Women Are Now Spending As Much As Men On Must-Have Gadgets

Evening Standard - London › November 04, 2004

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Summary

THE era of boy's toys is officially over.

British women are now spending almost as much on gizmos as their male counterparts. And experts say the "gadget girl" generation could be the future of the hi-tech market.

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Extract

Girls Make a Move On Boys and Their Toys ; British Women Are Now Spending As Much As Men On Must-Have Gadgets

Oliver Irish, editor of gadget magazine Stuff, said: "I think next year will see women spending just as much money as men and we may even see...

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