We Gave You Little Britain We Must Be Getting Things Right ; Media

Summary


BBC3 controller Stuart Murphy has been attacked for a shaky start and poor news ratings. Can he capture those elusive young adult viewers?

AT 26, he became British television's youngest channel controller. At 31, he launched BBC3, the celebrity-packed "young adult" channel initially blocked by the Government as "undistinctive". Now 33, Stuart Murphy rattles energetically through its track record - including six Baftas and five British Comedy Awards - as proof that his two-and-a-half-year-old is finally playing with the big boys.

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We Gave You Little Britain We Must Be Getting Things Right ; Media

"Not that I feel young here," he reflects in his White City office. "I feel as if I'm about 45."

After a shaky start, BBC3 now has nine million weekly viewers and a 2.6 per cent audience share among its target 25 to 34 age range. It has spawned distinctive comedies such as Little Britain, original drama such as Casanova, and r...

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