Flip-Flop Fever ; Heatwave Drives Sales of Summer's Coolest Footwear to 10 Million

Summary


THEY are literally the coolest item of footwear in town and sales of flip-flops have rocketed in the heatwave.

Industry experts said they could easily reach Pounds 100million this year as women - and increasingly men - stock up with three or four pairs each.

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Flip-Flop Fever ; Heatwave Drives Sales of Summer's Coolest Footwear to 10 Million

With an average price of about Pounds 10 each, that works out at as many as 10 million pairs.

Tesco alone said it had shifted Poun...

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