Fleet Street Misjudges the Public ; Media Guest Columnist
Evening Standard - London › December 22, 2004
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Summary
Sales of most papers are down. Is it because readers don't like their arrogance and cruelty?
IF I were a media mogul there would be one "growing demographic" that would be at risk of dampening my Christmas spirit. The march of the "Nomeds" continues - the ever-expanding millions in this country who, for whatever reason, have opted to consume no media.See the full content of this document
Extract
Fleet Street Misjudges the Public ; Media Guest Columnist
They do not buy newspapers - in fact they walk happily past newsstands without even a glance. They rarely, if ever, watch the TV news, and as for turning on Sky News, BBC News 24, ITV News or Bloomberg: never. If they listen to the radio, it is music not news that draws their attention.
In London alone, there are millions of Nomeds - which is one of the reasons this paper has just launched Standard Lite, the ...See the full content of this document
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