Festive Blowout Lifts Sainsbury's

Evening Standard - London › January 12, 2006

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Summary

SAINSBURY'S enjoyed buoyant trading during the festive season as shoppers splurged on top-end foods in its SO organic and Taste the Difference ranges. Sales from stores a year or more old were up 5.2% in the 12 weeks to 31 December. In Christmas week, Sainsbury's supermarkets served a record of more than 19 million shoppers.

The blowout followed months of consumers reining in spending, said chief executive Justin King. That partly explained the 43% surge seen by the relaunched SO range and the 25% Taste the Difference jump.

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Extract

Festive Blowout Lifts Sainsbury's

King sees...

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