Espn's Flying Start in Premier Could Mean Pounds 80m for Sky [Edition 3]
Evening Standard - London › August 18, 2009
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Summary
THE first Premier League match screened by Disney offshoot ESPN attracted 480,000 viewers, which could mean an Pounds 80 million boost to Sky's annual revenues, according to analysts at Citigroup.
Arsenal's 6-1 annihilation of Everton won an audience of just over half Sky's coverage of Saturday's Chelsea v Hull fixture. But Citigroup reckoned that was not a bad result given it is barely a month since ESPN picked up the pieces after the collapse of Setanta.See the full content of this document
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Espn's Flying Start in Premier Could Mean Pounds 80m for Sky [Edition 3]
The investment bank points out th...
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