Emap to Put Pounds 16m Into Women's Mag

Evening Standard - London › October 29, 2004

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Summary

By Sarah Marks EMAP today unveiled its latest weapon in the battle for the overcrowded women's magazines market - Grazia, a weekly glossy aimed at the readers of monthly magazines such as Elle and Marie Claire.

The company will put Pounds 16 million into the magazine over the next three years in a bid to repeat the phenomenal success of its other weekly magazines, Heat, Closer and ZooWeekly.

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Extract

Emap to Put Pounds 16m Into Women's Mag

Grazia will be launched next spr...

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