Channel 4 Must Stand Out From the Crowd ; Medianew Tv Chief Andy Duncan has to Look Beyond Marketing

Evening Standard - London › July 07, 2004

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Summary

ANDY Duncan moves into the chief executive's job at Channel 4 with the plaudits of no less than Greg Dyke ringing in his ears.

But the mood inside the channel's Westminster glass-and-metal HQ is more apprehensive about the elevation of the BBC's marketing director precisely because he is a marketing man rather than a broadcaster.

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Extract

Channel 4 Must Stand Out From the Crowd ; Medianew Tv Chief Andy Duncan has to Look Beyond Marketing

Duncan marketed margarine (among other things) for Unilever before he moved to the BBC, which does not always endear him to broadcasting types. It also means that Channel 4 is now run by a chairman (restaurant entrepreneur Luke Johnson) and a chief executive who have never commissioned or produced programmes, which some might find odd for a TV company that commissions and produce...

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