Consumer Backlash Threatens Store Cards ; Survey Shows Loyal Shopper Savings Are Tiny

Evening Standard - London › January 06, 2004

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Summary

THE value of "gimmicky" store loyalty cards is being called into question amid signs of a growing consumer backlash.

Shoppers regard the tiny savings offered by loyalty cards such as Tesco Clubcard or Nectar as not worth switching stores for, according to new research.

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Extract

Consumer Backlash Threatens Store Cards ; Survey Shows Loyal Shopper Savings Are Tiny

A surprisingly high proportion, almost 40 per cent, refuse to have a loyalty card altogether because they resent the intrusion or the inconvenienc...

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