Exposed: The Lie of Estee Lauder's Cellulite 'Cure' ; Advertising Watchdogs Crack Down On Creams 'No Better Than Pounds 10 Moisturiser'

Evening Standard - London › May 11, 2005

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Summary

EXPENSIVE beauty products that promise to tone the body and defy the ageing process have been attacked as "misleading".

The multibillion-pound industry of creams, lotions, gels and ointments has suffered a blow from the Advertising Standards Authority (ASA) as two leading brands were found to have made false claims.

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Extract

Exposed: The Lie of Estee Lauder's Cellulite 'Cure' ; Advertising Watchdogs Crack Down On Creams 'No Better Than Pounds 10 Moisturiser'

Proctor and Gamble UK's Pantene Pro-V shampoo and Estee Lauder's Body Performance Anti-...

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