Summary
THE Boden catalogue company has trounced its high street rivals by revealing a huge rise in sales and profits.
The figures for the mail order empire known for its "yummy mummy" casual look come as some mainstream fashion chains suffer an alarming downturn in sales. Boden is arguably the most successful of a new range of catalogues competing with the high street.See the full content of this document
Extract
Catalogue King Who's Taking On the High Street
The firm, founded by old Etonian and former City banker Johnnie Boden in 1991, made 22.75million profits last year, up by more than 60 per cent, acco...
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