It's a Bug's Life ; in Just Six Years the Bugaboo Pushchair has Become a Design Classic and Established Itself As the Baby-Carrier the Stars Prefer to Push, Says Viv Groskop

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IF YOU live in London and have small children how can you not also have a Bugaboo?" asks Neha Khosla, a solicitor and mother of two daughters in St John's Wood, who owns two. "We love ours so much that we're going to give one to my sister, who is having a baby next month."

Neha, it seems, is not alone -- thousands of London parents swear by Bugaboo, the pushchair that believes it is the ultimate urban child transportation device. Launched 10 years ago by an obscure Dutch design company, the space-age pram did not become a must-have until its UK launch in 2003. As the first Bugaboos hit London's streets the brand went viral, ably assisted by a new paparazzi target: the baby-making celebrity.

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It's a Bug's Life ; in Just Six Years the Bugaboo Pushchair has Become a Design Classic and Established Itself As the Baby-Carrier the Stars Prefer to Push, Says Viv Groskop

Primrose Hill-based Fran Cutler -- a friend of Meg Mathews -- apparently credits herself with being the first person in London to buy a Bugaboo Frog for her daughter Mercy Magic.

Soon after, Gwyneth Paltrow, Stella McCartney and Sara Cox were seen wheeli...

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