Branson Flies by the Seat of His Pants ... And Rips Them
Evening Standard - London › October 11, 2007
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Summary
IT was not the most auspicious start for a new business venture crashing into the side of a building in mid-air before the gaze of hundreds of journalists.
That's what happened when Virgin boss Sir Richard Branson's latest marketing stunt went wrong.See the full content of this document
Extract
Branson Flies by the Seat of His Pants ... And Rips Them
The business mogul had gathered the world's med...
See the full content of this document
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