Building Brand Loyalty ; Britain's Biggest Homebuyer Survey Is Launched This Week to Find Out How to Give Customers the Best Deal, Says David Spittles Homes Property
Evening Standard - London › March 31, 2004
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Summary
THE UK's most comprehensive homebuyer satisfaction survey is about to get underway - a response to government criticism that housebuilders are failing to provide good customer care. Next year, the National House Building Council, which provides a warranty against faulty workmanship and offers a dispute-resolution service, will contact more than 100,000 homebuyers to find out what they think about the service they received.
At the moment, common customer complaints range from design faults to major defects and poor after-sales service.See the full content of this document
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Building Brand Loyalty ; Britain's Biggest Homebuyer Survey Is Launched This Week to Find Out How to Give Customers the Best Deal, Says David Spittles Homes Property
Developers are aware that nothing is perfect, and many of the larger companies are exploring ways to better cater for customer aftercare. Laing Homes, for example, has visited the United States to see how follow-up services are handled there.
"In the US, buyers will not accept anything less than a firstclass service," says Paul Healy, managing director of Laing Homes. "They expect it when buying a pizza, le...See the full content of this document
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