Asda Plans to Spruce Up Tired George Label As Growth Slows Down

Evening Standard - London › September 14, 2007

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Summary

ASDA chief Andy Bond has admitted that the chain's George fashion label is becoming tired and needs "a makeover".

George, set up by clothing entrepreneur George Davies 16 years ago, is now a 2 billion business that claims to sell one in 10 of all items worn in the UK.

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Asda Plans to Spruce Up Tired George Label As Growth Slows Down

But growth rates have been lagging behind rivals including Tesco and P...

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