Armani Steals the Show ; Life Culture at the Oscars Neutral Elegance Won All the Gongs On the Red Carpet Last Night with Cate Blanchett Leading the Way, but Up Close It Was All in the Detail of Sequins, Feathers and Bows

Evening Standard - London › February 26, 2007

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Summary

THE Oscars may be a big night for the movie industry, but for the fashion industry, they are absolutely pivotal. Dress a celebrity, and an image of your gown will be beamed all the way around the globe.

Quite simply, the Oscars are the most powerful marketing tool there is.

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Armani Steals the Show ; Life Culture at the Oscars Neutral Elegance Won All the Gongs On the Red Carpet Last Night with Cate Blanchett Leading the Way, but Up Close It Was All in the Detail of Sequins, Feathers and Bows

No wonder competition is ever-fiercer every year as designers vie to dress their chosen ones. This year, for the 79th Academy Awards, Giorgio Armani even put on an extravagant fashion s...

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